Did you know that google predicts that online video will account for 80% of
all internet traffic by 2020?
Now is a great time to start building or further developing your housing association’s online identity, to help you inform your tenants and the general public of: the ethos of your housing association, your goals and ambitions as well as sharing the successes of your organisation, the strength and diversity of your staff and to raise awareness of serious issues that affect the housing sector in general.
More and more people, especially young people, are reluctant to read lengthy reports and look to accessing important information in ‘bite-size’ chunks, so creating short films, posters and photographs enables you to connect to your audience in a more effective way. People are also more likely to recommend and share photos and videos through their social media networks if they are of short, (90 secs) high quality, focused, easily understood and especially if they focus on people’s personalities, people’s stories. The power of creating something funny, emotional, intelligent as well as something that looks good, is hugely underestimated.
thirteensquared has a real passion for working with housing associations. I love that the associations have been created and maintained by enthusiastic and committed tenants, with concern for the community at the heart of everything they do. We have been working with housing associations for over 10 years and they include: NG Homes, Linstone Housing Association, FLAIR, Parkhead Housing Association, Govanhill Housing Association, Irvine Housing, PATH Scotland, Chartered Institute of Housing Scotland, SHARE, GWSF and EVH
Personally, I think that creating films and photos regularly is a fantastic way of connecting with your tenants and with your staff as well, sharing information and encouraging people to get involved. It helps create your online identity and shows your willingness to engage with present and future generations of tenants through their own social networks.
It is also a fantastic tool to document the progress your housing association is making, year in, year out, and this is something else which unfortunately doesn’t happen enough. Engaging with your tenants, filming and photographing the development of a new build or a new service your are providing, asking tenants’ opinions, also provides you with concrete proof of your commitment to community development when you need to apply for funding.
With our films and photographs and posters you can raise issues such as:
- new build developments/stock acquisition
- direct engagement with your tenants
- introducing a new service to tenants
- raising awareness/celebrating recent achievements
- for internal staff training
- to celebrate a significant anniversary
- to highlight a tenant’s or committee/board member’s dedication to your housing association, etc.
We also understand that it is difficult to justify spending money on film, photos and social media, which is why we have pulled together a competitively priced social media package that will, over time, have a substantial impact on your social media presence.
We have recently developed a ‘Housing Association Social Media Package’ that provides films, photographs, posters, transcripts (for quotes, newsletter, social media posts and website blogs) in a package deal that is spread over 12 months and is very competitively priced. This gives you the ability to be producing social media posts on Facebook, Instagram, twitter, as well as through all your existing networks, on a weekly basis.
To help give a better idea of what you get, we offer, per month, a 90 sec film, photographing an event (usually producing 20-30 HQ photographs) or a portrait session, creating a poster plus a transcript of all interviews, which is useful for producing social media posts, press releases, updating and driving traffic towards your website. This means you can have regular engagement with your followers on social media. Your posts are fresh, relevant and up-to-date.
We also offer Third Sector organisations a 30% discount on our already competitive prices because we know budgets are tight. Our aim of this package is to raise awareness about your housing association, to get more people to share your posts and to gain a larger following, to inform your tenants about important issues affecting them. Investing in a social media package is directly investing in your housing organisation, and in particular, investing in the future of your organisation, your future tenants.
Want to find out more information? Get in touch: firstname.lastname@example.org or call me on 07980019912. you can view our new updated website here: www.thirteensquared.co.uk. Pages relating specifically to the housing sector can be found here: