Why use social media?
Now more than ever, people are becoming more aware of the real value in engaging with their clients or audience through social media such as Twitter, Instagram, Linkedin and Facebook. 80% of people are more likely to engage with your content if it is high quality video or photography, rather than just written text. The public are far more media savvy than ever. They value genuine, honest engagement through social media rather than traditional advertising methods, which they trust less and less. They want to know about you, your ethical practises, as well as your business.
We all lead busy lives. Potential clients want to save as much time as possible when they are searching for what they want. Google is constantly updating
its algorithms; a great website, optimised for speed is essential. This will mean that your website is ranked higher than your competitors. If your clients don’t find you in the top 8 websites in their search results, they are unlikely to go looking for you, especially if they don’t know you exist. Instead, they’ll go to a competitor, who does rank in the top 8 searches.
Know what you want
The first and most important step is to be aware of exactly what your objectives are. Do you want to sell a product or a service? Do you want to raise brand awareness? Or both? Do you want to shake off an old outdated reputation that your business has? Do you want to move in a new direction? Knowing what you want makes all the necessary decisions you need to make about your social media profile, all the easier.
Website & Social media
A great looking responsive website, with high quality photographs and videos, entices clients, reassures them of the quality of service they’ll receive from you. Word of mouth recommendations are the best way to widen your reach. Getting people to share your content is easier if your social media is friendly and accessible, as well as professional. A responsive business, where you are posting to social media regularly, engaging with clients both formally and informally, will be a more successful business. Great content, being active on different social media platforms, testimonials, behind-the-scenes photographs, friendly engagement, will all reassure people that you can do what you say you do. Again, it will also make you stand out from your competitors.
Digital marketing needs to happen regularly with fresh content being created on an on-going basis. A stagnant website represents a stagnant business. Potential clients disengage when they see the same or repetitive content, so planning ahead, dedicating time, focus and energy to your social media presence, establishing social media as a regular part of your business, will definitely benefit you. thirteensquared offers different packages which include copyrighting, gifs, photographs and short films, website design, all branded with your logo and font type, designed to match your own style. We make content that celebrates your company’s strengths and the personality of your greatest assets – your staff and your products.
Businesses, social enterprises and charities spend far more time investing in building up their social media networks than sending out brochures or emails these days these days. Why? Because, as well as being far more cost effective, it’s a great way of doing business and far more likely to see a great investment by doing this.
Digital marketing costs 62% less than traditional marketing and generates 3x as many leads… new leads and new opportunities might well come from untapped or unexpected sources. If your content – written text, photographs and video – are focused, relatable and informative, your potential clients and customers will be able to seek you out, as well as you being able to specifically target exactly the clients you want.
We are in the unique position of being able to offer you a new website, copywriting, photographs, videos, all within our business. This saves time, saves money, saves energy. You’ll have one point of contact who works on all aspects of your new social media campaign, creating a united, cohesive package, which is tailored exactly to your needs.
"We have had the pleasure of working with Kathleen and Thirteensquared over the past 2 years, and they have absolutely transformed our social media presence. Thirteensquared work on our website and social media recruitment campaign has made a significant difference to our business. We've seen an increase in recruitment applications coming through the website, which has been remarkable.
The service thirteensquared offered was outstanding and Kathleen herself was exceptionally friendly, focused and always on hand to help at short notice both in person and by email/phone. She quickly gained an indepth knowledge of our business and became just like one of the team, constantly driving to find out what works work best for our staff recruitment needs. The quality of our new website and both pictures and edited videos was wildly beyond our expectations.
We have no hesitation in highly recommending Kathleen to businesses of all sizes and from all sectors as she has an expert ability to quickly gain an understanding of their needs and what works best. We will undoubtedly be utilising their services and skills for all our future requirements."
Sam Hughes, 1Call Direct